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ASHI Members on the Webby Sandy BourseauPublished June 2007 Home Inspection Nightmares IV went live May 2 in the online This Old House photo gallery, adding 22 more Postcards from the Field from ASHI members, all previously published in the ASHI Reporter. Visit the This Old House Web site (www.thisoldhouse.com) to see whose humorous photos are currently featured. Even as Nightmares IV went live, Judy Delvoye, ASHI graphics manager, was working again with the This Old House online editors to ensure new postcards would be ready for Nightmares V, which will feature Postcards from the following members: Stephen Wilson Kevin Sullivan Tom Quinn Kim Thormodsgard Corey Folsom Shane R. Pouch Rod Harrison Dave Macy Lon Grossman Michael Bell Malcolm Whipkey Keith Nelson Bob Mulloy Butch Upton C. John Limongello Bruce R. White More PR News MS&L recaps Lesh’s interviews in March NewsProNet – MS&L, ASHI’s public relations consultants, coordinated a shoot for a nationally syndicated TV segment with Frank Lesh in Indian Head Park the week of March 5. Results: To date, the segment has appeared on the stations below. MS&L will continue to monitor for pickup and provide final segment run results in April: KABC (ABC) Los Angeles – 5 a.m., 7:30 a.m. and 11 p.m. newscasts WCBS (CBS) New York – 5 p.m. newscast WFBS (Independent) Miami/Ft. Lauderdale – 8 a.m. newscast WFOR (CBS) Miami/Ft. Lauderdale – 6:30 a.m. newscast KGTV (ABC) San Diego – 11 a.m. and 5 p.m. newscast The Daily Southtown (part of the Chicago Sun-Times) – MS&L coordinated a phone interview between Frank Lesh and Lolita Cusic for a Friday Lifestyle section column she was working on about home inspections. Results: The article ran on March 30. MS&L issues March press release Each month, MS&L issues an ASHI press release. The March release was “The spring cleaning alternative: Home inspections a quick and simple alternative to traditional spring cleaning.” It was distributed to real estate and consumer interest reporters at daily and community newspapers, syndicated writers, freelancers and trades, and is available on the ASHI Web site under media. Results: MS&L reports several TV stations have been running segments on spring home inspections and referencing ASHI as a resource to locate an inspector. For the past several years, ASHI has focused on promoting the Society and its membership to consumers. MS&L will begin redirecting the focus to promoting ASHI within the industry. In public relations lingo, the consultants will be taking a vertical approach. The results of this approach will be reflected in future reports. ASHI Reporter Home | ASHI Home | Contact Editor | Media & Publicity | Privacy Copyright © 2009 American Society of Home Inspectors ®, Inc. |
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