October, 2010
Good Buzz
Inspection News and Views from the American Society of Home Inspectors



Relationships & PR Program Keep ASHI in the News

SANDY BOURSEAU

In May 2008, ASHI was invited to help the North American Deck and Railing Association (NADRA) and Simpson Strong-Tie kick off Deck Safety Month® with a nationwide campaign to educate homeowners about ensuring their decks are safe and secure.

 A widely distributed press release titled "Is Your Deck Safe? Experts say 20 Million American Decks could be at Risk" included quotes from ASHI, and ASHI members participated in three safety workshops hosted by The Home Depot. (See the June 2008 Reporter article.)

ASHI again was invited to join Simpson Strong-Tie, but this year partnering with the Home Safety Council. The campaign included a press release and a media conference call with the following participants.

  • Jennifer Tallmadge, deck safety advocate—Jennifer survived a 40-foot fall when the deck she was on collapsed from under her; the deck had not been built properly
  • Meri-K Appy, president, Home Safety Council
  • Ricardo Arevalo, VP of engineering, Simpson Strong-Tie
  • Jack McGraw, director, American Society of Home Inspectors

 Simpson Strong-Tie is an Affiliate Gold ASHI member and its structural hardware helps people build safer, stronger homes and decks. The Home Safety Council is the only national  non-profit organization solely dedicated to preventing injuries in and around the home. For more information, visit: www.homesafetycouncil.org or www.safestronghome.com.

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Highlights from here and there

The press release "'Consumer Protection with Home Inspection' Law Impacts Homebuyers" received a lot of coverage and was published in several media outlets, including:

CNBC
Reuters
Boston Globe
Cincinnati Enquirer
Columbus Dispatch
Charlotte Observer
Miami Herald
Fort Worth Star-Telegram

The release is available on www.ashi.org under Media and Advertising. ASHI members are encouraged to distribute it in their local markets.

The mat release "Home Inspections Help You Sell" still is receiving coverage and was published in additional publications, including:

The Buffalo News – Buffalo, N.Y.
Sunday Gazette-Mail – Charleston, W.V.

This is a generic article that ASHI makes available to publications via a paid placement service, ARA Content. The full report, listing all the publications where the article appeared, is 17 pages long.

And…

The Indy Star (Indianapolis, Ind.) published an article, which included a quote from David Tamny (based on the interview he conducted with reporter, Dana Hunsigner, in July).

  • Indy Home Inspectors at Home with Added Competition

The Chicago Now blog published an article in which the reporter recommended choosing an inspector who is affiliated with ASHI:

  • How To Choose A Home Inspector – Getting Real

The Daily Journal (Kankakee, Ill.) published an article mentioning ASHI as a premier organization to seek out for a home inspection:

  • Tips on Choosing an Inspector.