In November, ASHI premiered a Spanish language section on ASHI.org to serve the growing Spanish-speaking homebuying market. The Find an Inspector tool in Spanish figures prominently on the pages. Other links include home inspection FAQs, the Standards of Practice and Code of Ethics. Please share this with Spanish-speaking clients and real estate agents.
This core information about ASHI and home inspection provides a strong foundation for future additions to the Spanish language area.
In addition, ASHI members can choose to add a language as an expertise to market to a wider group of consumers. The languages offered are: Japanese, Korean, Chinese (Mandarin), French, German, Greek, Italian, Polish, Russian, Spanish and Vietnamese. This information can be seen and searched by the public.
To use this feature, log in the Membership Extranet and click on Membership Profile in the left-hand column. Scroll until you see “Services offered.” From the pull-down menu that reads “Select an Expertise,” choose, for instance, “Lang. served: French.” Voila! Another marketing tool from ASHI.