March, 2012
Good Buzz
Inspection News and Views from the American Society of Home Inspectors



ASHI President Keeps Media Buzzing

EDITED BY ASHI STAFF

ASHI President Marv Goldstein spoke with FOX Business reporter Andrea Murad to discuss how home inspections can help protect a consumer interested in purchasing a foreclosed home. He explained the common issues found in foreclosed homes and urged buyers to not only opt for an inspector prior to purchase, but to be sure to have all utilities turned on for a comprehensive report.

This article was first published in FOX Business, then repurposed in the National Association of Realtors® magazine.

ASHI's two public relations account representatives from Gibbs & Soel received and coordinated this media request, as they do almost daily for the society. Earlier this year, they were contacted by Liberty Lines, a publication for home and auto policyholders with Liberty Mutual Insurance Company and by This Old House magazine.

ASHI Audio News Release (ANR) Available

As part of the current public relations program, ASHI received nationwide broadcast coverage with a 60-second ANR. Originally aired in December on the syndicated show "ViewPoints," the episode is now available for download on iTunes.

In addition, ASHI members can add the radio spot to their websites to reach more potential customers:. http://www.mediatracks.com/audio/ASHI_Home_Inspections.mp3

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Twitter Tips for You

ASHI staff received the following "Writing for Twitter" tips from Gibbs & Soell, ASHI's Public Relations consultants. Members who are building a Twitter presence may find them as helpful as staff did. Look forward to more social media tips in future issues.

Points to Remember

• Audience:
Members of this audience are from the general public and can include consumers, inspectors, reality agents, members of the media and more.

• Intent: To share information valuable to all audiences. While being mindful to avoid being too self-promotional, share messages touting the importance of home inspections in general, news about the housing market, etc. Create a Twitter presence media members can reference for information or feel comfortable contacting (through Direct Message) for interviews.

• Message:
Being limited to only 140 characters is challenging, so be direct but understandable. Messages should be to-the-point and enticing for a broad audience.

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Getting Social

ASHI is in the process of establishing a presence on social media. Members are encouraged to participate and use the content shared by ASHI for their own purposes.

LinkedIn
Are you one of the 600 plus ASHI members interacting via the ASHI Membership Group (Official) LinkedIn? George Chorin, Greg Mathias, John Wagner, David Taylor, Rudy Sapp, Mike Conley and dozens of others joined in February.

Now they can read and comment on popular discussions such as: "Is It All About Price? Do Home Buyers Who Are Calling Around For Inspection Fee Pricing Really Care What You Are Going To Do For Them?" If you have an opinion, join in. Or start your own discussion. Members will define how they want to use this group.


Facebook Fan page
Here's an opportunity to interact with the public as well as other members. Postcards from the Field, posted by ASHI, are always popular, earning "likes," but helpful information from home inspectors is equally well received.

Twitter: 1,000 and building
It's all about tweeting, retweeting and followers, and the numbers keep growing for @ashi_inspection. If you're looking for content, consider retweeting the tweets on @ashi_inspection.