Four ASHI Members and the Society’s executive director were interviewed by Chuck Paustian for his article “home buyers often confused about role of inspector,” which appeared in Crain’s Chicago Business and was posted on the weekly magazine’s Web site in June.
According to the publisher more than 400,000 business people read the magazine every week. Among subscribers more than 75 percent keep each issue longer than a week, and nearly 100 percent of them refer back to each issue at least once.
In the article, ASHI Director Jamie Dunsing, Illinois market executive for the Libertyville office of InspecTech, said, “‘People think a home inspection is going to find every single problem that exists with a house.
“Stuart Packer, chief executive officer of Lincoln Park Associates Ltd., Chicago, echoed those sentiments. ‘In my 20 years of experience, I’d say the biggest misperception is that my clients don’t understand the difference between an inspection and an appraisal,’ he says, explaining an inspection determines the condition of a home, whereas an appraisal established its market value.”
Rob Paterkiewicz, executive director of the American Society of Home Inspectors, and ASHI Members Ronald Niego, a licensed inspector and owner of Cornerstone Home Inspection Services LLC, Chicago, and Ronald Gan, president of The HomeStar Group Inc., Chicago, also contributed to the article. They spoke to establishing the expectations of the customer, the downside to price shopping, how home inspections fit into the property transaction process, and other factors important to defining service.
The article was sub-titled “Illinois inspectors must now be licensed.” The advantages of licensing were discussed, with Paterkiewicz adding, ‘We do caution that just because someone is licensed doesn’t mean that everyone is on the same level.’
Members featured in local newspapers
“‘We like to think we’re information gatherers. We provide information to our clients so they can make a decision on what they’re going to do with a piece of property,’ ASHI Member William C. Jacques told the Charleston Regional Business Journal. The President of American Inspection Service Inc., in Charleston, S.C. was pictured with his ladder and identified as a founding member of the local ASHI chapter in the article, “Busting the deal: Can home inspectors go too far?”
ASHI Member Mark Panetti, Eastern Home Inspections, Columbus, New Jersey was featured in “Eyes, expertise find home” published in the “business careers section of the Courier Post on Memorial Day. The daily newspaper is distributed to 400,000 readers in southern New Jersey. Panetti is pictured inspecting a roof and an air conditioning unit, and is identified as an ASHI Member.
Steve Gladstone, ASHI president elect, contributed to “Caveat Emptor, The Dos and Don’ts of Home Inspections,” an article published in the annual real estate issue of Greenwich.
On the air
Rich Matzen, ASHI president, participated in the radio program “On the House with the Carey Brothers,” discussing the homebuying/selling process. The program is syndicated on more than 200 radio stations.
Press release spotted
ASHI Member Grant Bell, Bell and Associates, Inc, Arlington Tex., clipped an ASHI press release he saw published in the Dallas Morning News, and sent it to HQ. He included his thanks “for the continued coverage.”
Skillful use of public relations opportunities is a cost effective and credible way to put the ASHI story before the public. See Report from Publicis Dialog below, ASHI’s public relations consulting firm. Publicis collected 11,041,320 clips of press releases picked up by major publications during May. The ASHI Membership continues to build relationships with local media to promote the profession and the Society at that level. The story is being told. Share news of your success. Send clippings to the ASHI Reporter, 932 Lee Street, Des Plaines, IL 60016