July, 2012
Inspection News and Views from the American Society of Home Inspectors

A Proven Marketing Tip for Each Day of the Week


Illustration © Fotolia

1. Analyze your sales targets

  • Past customers

  • Future customers

  • Real estate professionals

  • Builders
2. Review your website
  • Compare it with other home inspectors' websites and adopt their good ideas

  • Link to the ASHI website for the Virtual Home Inspection

  • Include links to your social media (Facebook, Twitter, LinkedIn, Blog)

3. Show your ASHI identification
  • Review the materials you received when you joined ASHI and when you moved up to ACI.

  • Identify yourself as ASHI on your social media, using the logo if appropriate

  • Use ASHI identification in your business and marketing materials, from letterhead to brochures, shirts to truck decals
4. Present to local real estate offices
  • Develop a seasonal program

  • Use the Virtual Home Inspection on the ASHI website

  • Leave behind ASHI brochures imprinted with your contact information
5. Leverage real estate communications vehicles
  • Tailor evergreen ASHI press releases to submit to state or county magazines or newsletters

  • Friend and follow real estate-related social media; retweet or share items of interest
6. Develop a periodic direct mail program
  • Three times a year

  • Past customers and clients

  • Newsletter or e-letter with links to your website

  • Ask for a referral

  • New potential clients

  • Defined targets such as builders and real estate professionals
7. Exhibit at home shows and seminars
  • Consider as a chapter function

  • Rent the new exhibit banner (or order a customized one) from ASHI headquarters

  • Advertise in the show program